Deepak, my co-founder and I hired a software development team and began developing both the backend as well as mobile apps for Smart Light Art. The mobile apps included all the functionality to operate Smart Lights but also had creative tools for creating Smart Light Art as well as the backend architecture to support the Light Art including Social Sharing & the beginnings of the Marketplace.

After 5 months of software development, Deepak suggested that perhaps we should pursue Smart Lighting as a first phase. A month later we attended the Guangzhou Lighting Exposition-the largest lighting show in the world. We were there to meet LED matrix manufacturers. In a strange twist of fate it turns out that the Chinese do not consider LED matrices to be lights but rather signage. So instead we ended up meeting with several smart lighting manufacturers and began our new Phase I.

During this trip we established our Chinese partners and brought onboard our Chinese “Team”. We began developing Smart Bulbs. But we had one LED manufacturing partner whose products who I thought would be excellent at showcasing Light Art.

Over the next several months work progressed on all fronts-hardware and software. I felt strongly that we were uniquely positioned to bring Smart Light Art to market because of all the functionality we had already built and I didn’t want to let that go. And to boot, we now had lights that could showcase it. One day we were discussing the creative functionality in our platform, the marketplace and what someone could do with what we were building. I was trying to describe to Deepak what our objective was with regard to Light Art when I remembered an incredible Light Art piece from the 2017 BurningMan. A picture is worth a thousand words, so I showed Deepak this video of an art piece called the Tree of Tenere and explained to him that our objective was to come as close to that functionality as we can-wirelessly.


I showed the same video to our wireless developers in China and they said, well if you want to do that, BLe Mesh wont cut it-nor will any of the other standard protocols. You are going to need to use something abit more esoteric-900MHz radio. This was days before we were finalizing all our PCBAs (Printed Circuit Board Assemblies) for both the lights and hub. And so we made the decision to add 900MHz to the Hub and a subset of lights we now call ART Lights. In so doing, Lexi came full circle back to supporting Light Art!